Bigwigs of sports arena coming together
with cryptocurrency domain have become one of the most lucrative
partnerships in modern times.
The recent collaboration between
Spanish football team Atlético de Madrid and sports blockchain
venture Chiliz controlled, Socios.com has been taken as a welcoming
step in the industry. The two popular brands have teamed up to launch
a fan token named Atlético de Madrid Fan Token which will be an
exciting surprise for the millions of fans of the team.
Atlético de Madrid plays for the
top professional football division of the Spanish football league
system, La Liga. It ended up grabbing the fourth spot in UEFA’s
Club Coefficients Rankings, 2019. The football team takes pride in
being the first La Liga arm to collaborate with the unique
blockchain-focused mobile app catering to sports and entertainment
Other notable sports clubs which offer
Fan Tokens to their supporters include Juventus, Paris Saint-Germain,
AS Roma and West Ham United.
About Atlético de Madrid Fan
In a press release by the officials, it
was made clear that Socios.com and Atlético de Madrid will be
launching their Official Fan Token through a Fan Token Offering
(FTOs) in fall 2019 for the 19/20 period. The digital token will be
priced at 2 Euros and will bestow voting rights to Atlético fans.
With the help of the Fan Tokens, the
reputed club plans to bring its global fans closer by allowing them
to indulge in an array of polls where the participants can earn
The interaction of the fans with the
club through the app will give them an opportunity to increase their
rewards as more the involvement of the users; more will be the
rewards earned. Apart from the tokens, the app will also allow the
owners to trade in merchandise, enjoy exclusive facilities, play
games, indulge in promotions, etc.
The owners of Socios.com’s digital
coins can trade Atlético de Madrid Fan Tokens against the
native currency of the platform, $CHZ. For the execution, fans will
have to first buy $CHZ from a cryptocurrency exchange or through the
portal’s app to further buy Fan Tokens.
Founder and CEO
of Socios.com, Alexandre Dreyfus, said, “Not
only is Atlético de Madrid a giant of the footballing
world, but they are very creative and forward-thinking with
regard to technology and fan engagement, and that is what
ultimately led us to want to partner with them. They already
have a hugely passionate fanbase in Spain but joining Socios.com
will enable the club to further reach, engage and reward a
more global audience through innovative blockchain technology.
By adding a club of such magnitude, we will grow our
own potential user base to well over a billion sports fans, all
of whom will be eventual cryptocurrency users.”
The recent partnerships of sports clubs
with cryptocurrencies have surely opened doors for a new evolving
domain which is expected to bridge the gap between the star teams and
their fans belonging to different parts of the world.